By All the listed upgrades are Free as part of of the AB Commerce platform and just in time for Christmas! Have you started to plan for peak? If not then here are some releases that will get you in the mood for planning.
Online Gift Vouchers
Gift Vouchers can be a fantastic revenue generator. If you don’t already have an integrated gift voucher platform, we have now enhanced the capability for you to can now offer you the ability to easily sell online gift vouchers with minimum effort.
We now offer the capability to automate the sending of your online gift voucher The gift voucher can even be automated, so the email is sent on a special day, no excuse for your customers to miss a birthday or anniversary again!
For more information see our support site here and to activate automated gift voucher sending contact helpdesk@magico.com
Bundles
We are very excited to announce our new Bundles feature. Product Bundling is an excellent way to increase average order value and ultimately revenues through both upselling and cross selling. By offering a curated collection of products together in exchange for a discount, the customer feels good about getting a deal, even if they ultimately end up spending a little more.
Our Bundles functionality is currently in BETA testing, so you might see some new functionality in the Admin Screens. We will announce more details and support articles on how to use this great new feature in the coming weeks, stay tuned!
Promotions
Everyone loves a good promotion and our promotions module just got better!
We have been working on some updates and additions in the AB Commerce Promotions Module. Here are some of the elements which are now available.
- Bonus Promotions:
You can now add a second bonus promotion on top of existing promotions which may be running on your online store.
This is available for percentage off promotions, so now you can grab attention and run that “Extra 10% Off All Sale” without worrying about how it will affect your other promotions.
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- Advanced Options for Restrictions:
Restrictions on promotions can now be set as Advanced, allowing you to restrict categories, brands, groups and products or a combination of these.
- Triggers:
We have made promotions that require a trigger, such as Buy One Get One Half Price, easier as you can now use brand, category, or product group as a trigger.
This means that if you wish to apply such a promotion to a Brand or Category you no longer need to create a separate Product Group for the promotion to work.
- Free Gifts
Free Gifts are a really powerful promotion tool so we have improved this feature so you can now add a catalogue product as a free gift, this product can be for sale on the Online Store or just used as a Free Gift.
As the Free Gift now will have a product code, the product will appear in Picking Lists, Order Emails, Dispatch Notes, and can be stock managed if needed.
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- Active Dates on Widget Containers
We want all our ecommerce managers to enjoy their Christmas dinner this year and not have to worry about updating the Home Page to reflect the St Stephens Day sale, so we have released
Active Dates on our Widget Containers. You can decide when a Widget Container should be active and when it should be deactivated.
GA4 Updates
In line with expert advice we have now moved the Google Tag Manager tagging code to top of page
We have also added Add to Basket and Remove from Basket event tracking for GA4.
Upselling Products
The ability to upsell can have a huge impact on your average order value. With this in mind you can now add Version Codes to your Add On Products giving you
even more opportunity to upsell.
For more on Upselling Products visit our support site article here.
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